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Activating Human Potential 

at Work

You know how most of the time we're just skimming the surface of our potential?

Well, I help leaders and organisations activate their true brilliance, because we can no longer afford to live as half-light versions of ourselves.

The stakes are simply too high.


“In this time of whole-system transition we can no longer afford to live as half-light versions of ourselves. The complexity of our time requires a greater and wiser use of our capacities. The world can thrive only if we can grow.”

Jean Houston

Hi, I'm Cassandra Goodman

And I'm so glad you're here.

I'm a former global EX/CX executive. Over my 30-year career, it became clear to me that human potential is the most overlooked resource in the world today.

Today, I work with broad range of clients to co-create workspaces where people can thrive, perform, play and belong.

I bring over two decades of senior leadership experience, including being the Global Director of Employee Experience at a Bupa where I was accountable for activating their purpose Longer, Healthier, Happier Lives for their 86,000 employees. 

I'm an accredited IFS-informed coach, author of two books Self-Fidelity and Being True, host of the True Power podcast, Mental Health First Aider, and the mother of two rambunctious boys.

Leaders today are facing a unique set of challenges. 

From the outside, it can seem like you have it all together, but deep down, You're at war with yourself. Perhaps you feel you have no choice but to soldier on. Maybe you have an insatiable thirst for achievement and success, but no amount of external validation ever feels like enough. 

You don't have to keep trying to go it alone.


Jasmine Malki

Coach & former CPO

Cassie is a master at creating and holding space for her clients. This space is always free of ego, striving, hustle or judgement. It's truly a space to discover your best self.

Bill Sheffield

CPO, Westfund

The power of Cassie's approach comes from her extensive real-world leadership experience, and the depth and breadth of her toolkit. Above all she cares deeply for all she serves.

Suzannah Le Bron


I encourage any leader who needs to reconnect with their true self to consider reaching out to Cassie.

I have worked with  extraordinary leaders across many organisations.

My latest book Being True is a guide for curious big-hearted leaders.

"Being True is a must read for all leaders."

Dr Richard Schwartz, Harvard Medical School

Download free 50-page sample

I can support you in a range of ways.

1:1 Coaching

For busy, big-hearted leaders.

Learn more

Keynotes & Workshops

Uplift and inspire your team.

Download PDF

True Confidence Workshop

Empower your team with evidence-based tools.

Let's explore possibilities


My signature authentic leadership program.

Let's explore possibilities

Kate Jarvis

Climate Finance Specialist, Asian Development Bank

The work of tending to my mental health can feel quite lonely. Your group coaching program has helped me to realise that I am not alone. As a result, I am far more motivated to keep going with putting small changes into practice.

David Ryan

CEO, SA Water

Cassandra is more than a thought leader - she is a living and breathing role model. She is real, she is present and her energy is contagious.

Allie Mackay


Your books and program has made a profound difference to my leadership. I have found that the courage to speak from my heart and the confidence to be myself has allowed our team to be confident in their own selves.

Now, more than ever before,

we must come together to co-create workplaces where people can thrive, perform, innovate, play and belong. 

And one of the key catalysts in this much-needed transformation is leaders feeling empowered to be more themselves. Because when we show up authentically and imperfectly, we bring out the best in ourselves, and each other. 

That’s why I specialise in the tricky business of authentic leadership.

Self-Fidelity is the practice of honoring who we are, at our core.

By reconnecting to our deepest selves, we liberate our highest potential and serve the greatest good.

By restoring faith in ourselves, we restore our faith in each other.

When you're free to be fully yourself, what sort of leader are you empowered to be?

Dr Nadia Chaves

Infectious Diseases Specialist

Your program provides a great framework that helps us to be true to ourselves. I discovered that even if we work in high pressure environments, we can still be playful and bring joy! Thank you! I would highly recommend your program to other leaders.

Daniel Barallon

Financial Controller

Being True is an inspiring portrayal of true leadership and an indispensable guide for those aspiring to be their most effective self.

Debbie Ewington


I recently attended the Being True Masterclass which was a life changer. Being in the corporate world I always feel I have to change to try and fit in. In your session we learned that the opposite is in fact true, we need to be our authentic selves.

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I wanted only to try to live in accord with the promptings which came from my true self. Why was that so very difficult?” Hermann Hesse

There's no doubt about it, being a decent human is hard work. So being a decent and original human can feel excruciatingly unattainable.

But only if we go it alone.

Book a discovery call