Hi there, my name is Cassandra Goodman.

I'm a former global executive turned authentic leadership coach.

Honouring the truth of who we are is really tricky business - but we don't have it go it alone.

I help busy, big-hearted leaders feel more authentically empowered more often.

Throughout my senior leadership career, I relied on the support of coaches to help me stay sane, take good care of myself, get back on track and like the person I was being at work, and at home.


You're in the right place.

Senior leaders face a unique set of challenges.

From the outside, it can seem like you have it all together. But inside, you just know you’re not being true to yourself. Attempting to achieve our way to a sense of enough-ness is exhausting. And since you’re here right now, perhaps this never-ending chase is beginning to take a heavy toll.

You have an insatiable thirst for achievement and success, but as you’re learning – no amount of external validation will ever feel like enough.

Why? Because enough-ness is something we recognise – not something we achieve.

As your authentic leadership coach, I’m here to help you do that.

You're not alone 

Are any of these thoughts familiar?

“I just can’t seem to get top of things, I'm constantly on the verge of overwhelm.”

"I know I am achieving great things, but it just never feels like it's enough."

“I simply don’t have enough in the tank to deal with other people’s dramas anymore.”

“I’m not doing the things I know I should be doing to look after myself – I’m too busy trying to keep my head above water.”

It’s clear that leaders need to feel more supported and empowered.

Imagine if you... 

  • Were putting your own oxygen mask on first
  • Felt connected to who you really are, at your core
  • Could finally rise above 'imposter syndrome'
  • Were harnessing more of your innate potential
  • Trusted in your ability to do hard things
  • Felt more alive, energised and capable
  • Could dig deeper in moments that matter
  • Loved who you were being (not just what you do)

My coaching will support you to feel more authentically empowered more of the time



The support you need to activate more of your innate, unique potential.




  • 3 x 60 minute 1:1 coaching sessions (Zoom)
  • Essence discovery diagnostic + de-brief
  • 'Parts' discovery diagnostic + de-brief
  • A signed hard copy of SELF-FIDELITY
  • A signed hard copy of BEING TRUE


Suzanne Le Bron


"I encourage any leader who needs to reconnect with their true self to consider reaching out to Cassie."

Jessie Waddell


"Receiving coaching from Cassie has been a game changer for me. Her knowledge and experience combined with her genuine ability to connect with people makes her an ideal coach. The sessions are equally challenging and rewarding and I find myself looking forward to them. It is an absolutely privilege to be coached by her."

William Sheffield


"Cassie is an authentic and intuitive coach. The power of Cassie’s approach comes from her extensive real-world leadership experience, the depth and breadth of her toolkit and her refusal to be bound by the dogma of any one discipline. Above all, Cassie cares deeply for those she serves – without reservation or judgement."

Allie Mackay


"Cassie, your support has made a profound difference to my leadership. I have found that the courage to speak from my heart and the confidence to be myself has allowed our team to be confident in their own selves. More leaders need to learn this!"



Lasting change begins with new insights. Our coaching sessions become brave spaces to pause, reflect, think afresh and grow.


You'll develop a new toolbox of powerful, easy-to-remember evidence-based self-leadership practices that you can count on in moments that matter.


You'll leave each coaching session feeling more empowered and uplifted, and you'll experience a lasting shift in your leadership.


Leaders need more support

Being a leader today is incredibly challenging. You are navigating situations and conversations you have never had to deal with before, in a complex ever-shifting landscape

The 'new normal' demands new capabilities - and new levels of support.

About me


My name is Cassandra Goodman, but please call me Cassie.

I empower leaders to level-up the inner game of authentic leadership using evidence-based self-leadership practices.

I'm a former global executive, and the Founder of The Centre for Self-Fidelity. I'm a certified coach, a part-time Chief Talent Activator, a Thrive Global Facilitator and a twice-published author.

My latest book Being True has been described "A must read for all leaders" by Dr Richard Schwartz, Harvard Medical School. 

My north-star is to meaningfully contribute to the co-creation of work spaces where people can thrive, perform, play and belong. 

I have over two decades of business experience and have held many different senior leadership roles, including Global Director of Employee Experience at a Bupa where I was accountable for activating Bupa’s purpose ‘Longer, Healthier, Happier Lives’ for their 86,000 employees around the world. 

I have supported leaders across a broad range of organisations including; NBN, ANZ, Adobe, Zoom, Country Fire Authority, Origin Energy, Energy Australia, The Australian Tax Office, Vic Dept. of Health, Holden, Citibank, NSW Dept. of Transport, Goodstart Early Learning, SAP, Procter & Gamble, AIG, The Smith Family and YMCA. 

When we connect, we uplift

By reconnecting to who we really are, we uplift. It becomes possible to co-create work spaces where people can thrive, play, perform and belong.

Got questions?

Let's explore possibilities


Still not sure? Read Fiona's feedback.

Hi Cassie, this is just a quick note to say thanks… 

 I have just commenced my first leadership residential, and the work we had done together in our coaching sessions has really enabled me to be ready and open to those discussions and to the personal break through’s that consequentially resulted. 

 I have moved forward hand in hand with my team, in a vulnerable and yet safe space that has opened up great conversation and I can see relationships with my leadership team growing – through personal notes, vulnerable storytelling , listening and curiosity.

 Thank you for your support – it has helped me (and continues to) help me greatly. 

You have opened me up… and I feel safe to stay that way or at the least safe in my vulnerability to do so.

Fiona - Executive Coaching Client